The 2025 ADMA Agri Show, hosted at Pomona in Harare from June 5 to June 7, brought together the latest developments in agriculture, livestock, and vehicle technology. Spanning 25 acres and featuring over 250 exhibitors, this year’s event surpassed expectations in both scale and innovation. Among the exhibitors, ZIMOCO — Zimbabwe’s premier distributor of motor vehicles — stood out with a well-designed and welcoming stand that attracted significant foot traffic.
As the exclusive local distributor for global automotive brands such as Mercedes-Benz, Jeep, Chrysler, Dodge, Fiat, Alfa Romeo, HAVAL, and GWM, ZIMOCO also represents Mitsubishi and Daimler commercial vehicles. Their participation in the event emphasized their dedication to delivering top-tier vehicles suitable for Zimbabwe’s wide-ranging driving conditions — from urban streets to remote rural areas.

Featured Vehicles on Display
ZIMOCO showcased three standout models from its collection: the Mitsubishi Triton, Mitsubishi Outlander Sport, and GWM Tank 500 HEV. These vehicles reflect the company’s ability to meet varying consumer needs, from durable utility trucks to luxury SUVs equipped with cutting-edge hybrid systems.

What Sets ZIMOCO Apart
Over the years, ZIMOCO has established itself as a dependable name in Zimbabwe’s automotive industry. Unlike sellers of grey imports, ZIMOCO offers only brand-new vehicles backed by official warranties from the Original Equipment Manufacturers (OEMs). This distinction guarantees that each vehicle meets international standards for safety, performance, and durability.

Parts and After-Sales Services
ZIMOCO supports its customers long after the initial purchase. The company’s offerings include:
• A centralized parts department with original components for every brand they represent.
• Highly trained technicians who stay current with the latest vehicle technologies.
• A modern body shop capable of handling accident repairs and specialized restoration work.
Their emphasis on service infrastructure means that every vehicle sold can be properly maintained using the latest tools and diagnostics — a level of support often unavailable with grey imports.

Legacy of Trust
Founded in 1962 as Norton Motor Company, ZIMOCO has over 60 years of experience in Zimbabwe’s motor industry. This long-standing presence has helped the company earn the confidence of local buyers, who associate the brand with reliability and quality.

Spotlight on the GWM Tank 500 HEV
One of the main attractions at the ZIMOCO stand was the GWM Tank 500 HEV — a hybrid SUV that blends high performance with luxury. Designed for both city and off-road use, this seven-seater vehicle offers a compelling mix of aesthetics, comfort, and engineering.
Design Features:
• Bold exterior with chrome detailing, vertical LED taillights, and 20-inch alloy wheels.
• Premium interior with brushed chrome finishes and a large central touchscreen.
Comfort and Space:
• Front seats include heating, ventilation, and massage functions.
• Reclining, ventilated second-row seats; third-row seating for larger families.
• Up to 1,459 liters of cargo space with configurable layouts.
Power and Off-Road Capability:
• A hybrid 2.0-liter turbocharged petrol engine paired with an electric motor, producing 255 kW and 648 Nm of torque.
• Accelerates from 0 to 100 km/h in 8.3 seconds.
• Multiple off-road driving modes, two differential locks, and a 2,500 kg towing capacity.
Safety Systems:
• Seven airbags, adaptive cruise control, lane-keeping assistance, blind-spot monitoring, and a 360-degree camera system.
Retailing at approximately USD 77,300, the Tank 500 HEV offers a refined driving experience for those who need both comfort and rugged capability.

2025 Mitsubishi Triton: Built for More
The latest Mitsubishi Triton also turned heads at the exhibition. This pickup truck is engineered for performance and resilience, making it a strong choice for Zimbabwe’s varied landscapes.
Performance:
• Powered by a 2.4-liter MIVEC turbo diesel engine delivering 135 kW and 430 Nm of torque.
• Reinforced chassis and Mitsubishi’s Super Select 4WD-II system for excellent traction.
Handling and Efficiency:
• Lightweight build and tight turning radius improve maneuverability and reduce fuel consumption.
Interior and Utility:
• Dual-zone climate control, ergonomic seating, and an infotainment system enhance driver comfort.
• Spacious cargo bed with secure tie-down features.
Safety:
• Comprehensive suite of passive and active safety technologies.
The Triton offers a practical yet well-equipped option for those who need a vehicle that’s both dependable and versatile.

Mitsubishi Outlander Sport: Compact Yet Capable
Completing ZIMOCO’s trio of featured vehicles was the 2025 Mitsubishi Outlander Sport. This compact SUV balances performance, safety, and comfort, making it an appealing option for both families and individuals.
Exterior and Technology:
• Features Mitsubishi’s signature Dynamic Shield grille, LED headlights, and aerodynamic styling.
• Built with RISE (Reinforced Impact Safety Evolution) body construction for added protection.
Interior Comfort:
• High-quality materials, ergonomic seating, and ambient lighting create a refined cabin environment.
• Integrated infotainment system with smartphone compatibility and navigation.
Cargo and Performance:
• Rear seats fold flat to maximize storage.
• 1.5L MIVEC engine produces 77 kW and 141 Nm of torque.
• Active Yaw Control and multiple drive modes provide stability across different terrains.
• Generous ground clearance of 222mm for light off-road use.
The Outlander Sport presents a well-rounded option for those seeking a compact SUV that doesn’t compromise on performance or features.

Final Thoughts
ZIMOCO’s participation in the 2025 ADMA Agri Show reaffirmed its role as a leading player in Zimbabwe’s vehicle market. By offering genuine vehicles backed by manufacturer warranties, readily available parts, and top-tier maintenance services, the company continues to deliver value and peace of mind to its customers.
For more information, reach out to: enquiries@zimoco.co.zw