Inside Chery Zimbabwe’s Pomona Flagship: A Tour of a Showroom Built for the Modern Motorist
Pomona, Borrowdale, is having a moment. Warehouses have turned into curated spaces, coffee culture has crept in, and now a gleaming new nameplate has joined the neighbourhood. We toured Chery Zimbabwe’s just-opened flagship showroom and service centre to see whether the buzz is justified—and what it signals for the country’s evolving motoring scene.
First impressions
From the street, the building reads premium without shouting about it: clean sightlines, lots of glass, and a layout that feels intentional rather than improvised. Inside, the air is a mix of new car leather and car paint. A generous customer lounge anchors the space—think contemporary seating, complimentary Wi Fi, and a compact coffee bar that invites you to linger rather than loiter. It’s not just a place to transact; it’s a place to consider.
The metal that matters
The floor is dominated by the Tiggo family: Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 7 Pro Max, and the flagship Tiggo 8 Pro Max. The visual language is cohesive across the range—sharp lighting signatures, confident grilles, and crisp surfacing—but each model has its own brief.
• Tiggo 4 Pro: The urban friendly SUV with the footprint to slip through city traffic and enough tech to feel current.
• Tiggo 7 Pro and 7 Pro Max: Middleweight contenders that strike a balance between size, spec, and style—the sweet spot for many families.
• Tiggo 8 Pro Max: The statement piece. Three rows, a polished cabin, and the kind of features that signal Chery’s ambitions in the premium mainstream.
We didn’t road test on this visit, but cabin time revealed thoughtful touches: intuitive interfaces, tidy material choices for the segment, and the kind of connectivity buyers now expect. If your last encounter with Chery was a decade ago, this range will recalibrate your assumptions.
People and process
A shiny showroom only works if the human layer matches the hardware. Led by renowned marketer Rutendo Chabururuka, the sales team is consultative rather than hard sell. Product knowledge comes easily, and the tone is: “Let’s find the right fit,” not “How do we close this?” General Manager Louissa Evans puts it plainly: “Chery Zimbabwe is committed to delivering an unmatched showroom experience. Our team offers expert guidance and personalised attention to enhance your vehicle purchasing experience. We want every customer to feel valued and excited about their journey with Chery.”
Warranty that turns heads
Here’s the headline item many readers will care about: Chery Zimbabwe offers a 10 year/1 million kilometre engine warranty, exclusive to the first owner. The company positions it as a first in Zimbabwe and claims it as an industry first globally. Beyond the marketing punch, it speaks to confidence in the hardware and gives first owners real long term peace of mind. As always, read the terms and service requirements carefully; a warranty is only as good as its compliance.
A workshop built to keep pace
Through a glass partition we peeked into the service bay: clean, organised, and clearly equipped for modern diagnostics. The technician team is trained and certified, and the philosophy is clear—owning a Chery should feel as supported as buying one. For a brand still building its reputation locally, this aftersales backbone will matter as much as the showroom polish.
Where it fits in the market
Zimbabwe’s SUV appetite shows no sign of shrinking, and value rich, tech forward offerings are putting pressure on legacy players. Chery’s play in Pomona—premium presentation, attentive staff, and a headline warranty—pushes the conversation beyond price to perceived quality and ownership experience. The location also makes sense: accessible to Borrowdale, Vainona, and surrounding suburbs with strong growth and easy arterial links.
DRIVEtorque verdict
Chery Zimbabwe’s Pomona flagship feels like a statement: modern design, a calm buying environment, and a service centre that suggests the brand understands the full ownership arc. If you’re SUV shopping, it’s worth putting on your shortlist—if only to recalibrate what you think a showroom visit in Harare can feel like.
Visit them
Chery Zimbabwe, Unit 1, Stand 489, Vainona, Mashonaland Holdings Complex, Pomona, Borrowdale
Web: www.cheryzimbabwe.co.zw
Email: enquiries@cheryzimbabwe.co.zw
Phone: +263 242 885729 or +263 782 617 798
Note: The 10 year/1 million kilometre engine warranty is exclusive to the first owner.
First impressions
From the street, the building reads premium without shouting about it: clean sightlines, lots of glass, and a layout that feels intentional rather than improvised. Inside, the air is a mix of new car leather and car paint. A generous customer lounge anchors the space—think contemporary seating, complimentary Wi Fi, and a compact coffee bar that invites you to linger rather than loiter. It’s not just a place to transact; it’s a place to consider.
The metal that matters
The floor is dominated by the Tiggo family: Tiggo 4 Pro, Tiggo 7 Pro, Tiggo 7 Pro Max, and the flagship Tiggo 8 Pro Max. The visual language is cohesive across the range—sharp lighting signatures, confident grilles, and crisp surfacing—but each model has its own brief.
• Tiggo 4 Pro: The urban friendly SUV with the footprint to slip through city traffic and enough tech to feel current.
• Tiggo 7 Pro and 7 Pro Max: Middleweight contenders that strike a balance between size, spec, and style—the sweet spot for many families.
• Tiggo 8 Pro Max: The statement piece. Three rows, a polished cabin, and the kind of features that signal Chery’s ambitions in the premium mainstream.
We didn’t road test on this visit, but cabin time revealed thoughtful touches: intuitive interfaces, tidy material choices for the segment, and the kind of connectivity buyers now expect. If your last encounter with Chery was a decade ago, this range will recalibrate your assumptions.
People and process
A shiny showroom only works if the human layer matches the hardware. Led by renowned marketer Rutendo Chabururuka, the sales team is consultative rather than hard sell. Product knowledge comes easily, and the tone is: “Let’s find the right fit,” not “How do we close this?” General Manager Louissa Evans puts it plainly: “Chery Zimbabwe is committed to delivering an unmatched showroom experience. Our team offers expert guidance and personalised attention to enhance your vehicle purchasing experience. We want every customer to feel valued and excited about their journey with Chery.”
Warranty that turns heads
Here’s the headline item many readers will care about: Chery Zimbabwe offers a 10 year/1 million kilometre engine warranty, exclusive to the first owner. The company positions it as a first in Zimbabwe and claims it as an industry first globally. Beyond the marketing punch, it speaks to confidence in the hardware and gives first owners real long term peace of mind. As always, read the terms and service requirements carefully; a warranty is only as good as its compliance.
A workshop built to keep pace
Through a glass partition we peeked into the service bay: clean, organised, and clearly equipped for modern diagnostics. The technician team is trained and certified, and the philosophy is clear—owning a Chery should feel as supported as buying one. For a brand still building its reputation locally, this aftersales backbone will matter as much as the showroom polish.
Where it fits in the market
Zimbabwe’s SUV appetite shows no sign of shrinking, and value rich, tech forward offerings are putting pressure on legacy players. Chery’s play in Pomona—premium presentation, attentive staff, and a headline warranty—pushes the conversation beyond price to perceived quality and ownership experience. The location also makes sense: accessible to Borrowdale, Vainona, and surrounding suburbs with strong growth and easy arterial links.
DRIVEtorque verdict
Chery Zimbabwe’s Pomona flagship feels like a statement: modern design, a calm buying environment, and a service centre that suggests the brand understands the full ownership arc. If you’re SUV shopping, it’s worth putting on your shortlist—if only to recalibrate what you think a showroom visit in Harare can feel like.
Visit them
Chery Zimbabwe, Unit 1, Stand 489, Vainona, Mashonaland Holdings Complex, Pomona, Borrowdale
Web: www.cheryzimbabwe.co.zw
Email: enquiries@cheryzimbabwe.co.zw
Phone: +263 242 885729 or +263 782 617 798
Note: The 10 year/1 million kilometre engine warranty is exclusive to the first owner.
Partners
