About Us

About

DRIVEtorque is for everyone who loves cars, drives a car, owns a
car or aspires to own a car, and not forgetting the motoring
enthusiast. It is for decision makers and the corporate world. It
is for the family. It is for you. It is for me. It is ours!

Numbers Speak For Themselves!

1 +
Years
+
Suscribers
+
Web visitors

Back Ground

DRIVEtorque started in 2018 as a radio programme on Capitalk FM 100.4. It is now migrating to Star
FM because the market has demanded so.
Covid-19 has taught us a lesson. Print is good but is not the best, especially in this environment.
Digital marketing is the way forward. It has more reach and is cheaper. We are your solution!
DRIVEtorque is Southern Africa’s leading multimedia automotive consumer brand focusing on
Zimbabwe.
The radio programme has even touched those in the diaspora. The e-magazine already has such
subscribers as well. This is important as the diaspora market funds some of the purchases in
Zimbabwe.
DRIVEtorque intends to continue to be the dominant opinion-forming, monthly motoring
multimedia platform in Zimbabwe and beyond. It caters for a wide spectrum of motoring
enthusiasts irrespective of age, demographic or income group and owes its lasting reputation to
critical road tests and driving impressions of all models in Zimbabwe.
DRIVEtorque is an authoritative and independent motoring multimedia platform. Editorial content
carries launches, reviews and comparison tests on new cars, motoring news, motorsport, as well as
consumer advice, maintenance tips and relevant features on everything motoring. Other content
includes new car prices.
DRIVEtorque remains the only motoring multimedia platform offering a one stop shop covering
many platforms for advertisers and consumers in Zimbabwe.
It has always been our thrust to offer clients a one stop advertising platform where they interact with
consumers of motoring news and their products. It is with this in mind that we are launching the
DRIVEtorque e-Magazine. It will be a free publication

5/5

Why DRIVEtorque

More engaging : Through DRIVEtorque’s digital marketing channels like social media, we will post your adverts and editorials and see how your audience engages with your brand in real-time. If a post has a lot of shares, likes, and positive comments, you know you have done something right. You can even drive more engagement by liking and responding to comments, answering messages, and sharing user-generated content to your pages. Cost-effective : Print ads and other traditional marketing advertisements cost an arm and a leg, whereas with digital ads, you have more control over the cost. You decide how much you want to invest by setting a maximum budget for each ad. This allows you to try a few different low-cost strategies and start learning what works. Once you have found the right approach, you can gradually scale up your budget. Wider reach : Traditional marketing solutions cannot compare when it comes to reach. Even without online ads, a Search Engine Optimisation website like ours can help you tap into new markets and reach a local and global audience for only a small investment. Targeted : The biggest advantage of digital marketing is that you can reach your target audience in a cost-effective and measurable way. You can reach people who match your ideal customer with targeted advertising, stay in touch with current customers, and be seen by people who are actively looking for your products or services online. Easy to measure and adjust : With traditional marketing, you never know who you will reach with your investment because results are difficult to measure. How do you measure how many people saw your billboard and contacted you or referred a friend? That is quite challenging! And once it is up, you cannot make any changes to optimise it. Digital marketing is much easier to measure and adjust. Using simple (and free) analytics tools, we will monitor the performance of your online ads to see impressions, engagement rate, cost per click, and many more insightful metrics. This allows you to quickly optimise campaigns or adjust your budget and strategies to focus on the channels that are driving the most results. DRIVEtorque audience has an intense passion in motoring and its related subjects. You are guaranteed that your brand message will reach an attentive readership. DRIVEtorque’s outstanding editorial content and presentation is world class DRIVEtorque is the only multimedia motoring one stop shop advertising platform in Zimbabwe.