DRIVEtorque is for everyone who loves cars, drives a car, owns a
car or aspires to own a car, and not forgetting the motoring
enthusiast. It is for decision makers and the corporate world. It
is for the family. It is for you. It is for me. It is ours!
Numbers Speak For Themselves!
DRIVEtorque started in 2018 as a radio programme on Capitalk FM 100.4. It is now migrating to Star
FM because the market has demanded so.
Covid-19 has taught us a lesson. Print is good but is not the best, especially in this environment.
Digital marketing is the way forward. It has more reach and is cheaper. We are your solution!
DRIVEtorque is Southern Africa’s leading multimedia automotive consumer brand focusing on
The radio programme has even touched those in the diaspora. The e-magazine already has such
subscribers as well. This is important as the diaspora market funds some of the purchases in
DRIVEtorque intends to continue to be the dominant opinion-forming, monthly motoring
multimedia platform in Zimbabwe and beyond. It caters for a wide spectrum of motoring
enthusiasts irrespective of age, demographic or income group and owes its lasting reputation to
critical road tests and driving impressions of all models in Zimbabwe.
DRIVEtorque is an authoritative and independent motoring multimedia platform. Editorial content
carries launches, reviews and comparison tests on new cars, motoring news, motorsport, as well as
consumer advice, maintenance tips and relevant features on everything motoring. Other content
includes new car prices.
DRIVEtorque remains the only motoring multimedia platform offering a one stop shop covering
many platforms for advertisers and consumers in Zimbabwe.
It has always been our thrust to offer clients a one stop advertising platform where they interact with
consumers of motoring news and their products. It is with this in mind that we are launching the
DRIVEtorque e-Magazine. It will be a free publication