The best Peugeot 308 ever

In unveiling the new-generation PEUGEOT 308, Peugeot is writing the latest chapter in the long story of this popular model.
Stand out exterior styling features start with an assertive vertical grille proudly framing the famous Lion badge, a superbly sleek bonnet, and LED running lights, the New PEUGEOT 308 is better than ever. An elegant family hatch with the most connected and safest range of technology and styling enhancements yet.
Enhanced interior design
Both externally and internally, every detail, has been meticulously developed on the 308 Allure.
Displaying the very latest PEUGEOT design language, the New 308 Allure does not fail to make a statement.
Inside the 308 Allure you will find an attractive and plush interior enhancing the benefits of the PEUGEOT i-Cockpit® layout with its trademark compact steering wheel.
Addressing mounting demand for seamless in-car connection capabilities, the i-Cockpit® of the new 308 Allure includes the Mirror Screen, which duplicates your smartphone on the vehicle’s 9.7” capacitive touchscreen. This is a triple-play system compatible with Mirrorlink®, Apple CarPlay™ and Android Auto protocols.
The touchscreen also offers rapid access to key functions at the fingertips of the driver - from dual zone climate control to cruise control and all multi-media functions.
The new PEUGEOT 308 Allure is both modern and stylish in design whilst offering passengers comfort and refinement on the move.
Smart sleek and elegant exterior
The PEUGEOT 308 Allure is instantly impressive with its perfectly balanced proportions. The car exudes a powerful sense of robustness and vigour which it owes much to a body design that fits closely with the underlying mechanics.
The sleek new bonnet caps the vertical grille, with the central LION badge and the PEUGEOT name sculpted into the upper trim. The car has a real twinkle in its eye, with the headlamp-integrated halogen lights and LED running lights producing a distinctive front light signature.
The muscular front bumper aptly suggests an impressive cornering capability, and its three generous lower apertures ensure effective engine cooling. Side recesses accommodate the foglamps.
The rear lamps show the proud three-claw signature night and day bringing the new 308 Allure’s look into line with the rest of Peugeot’s SUV range. With its short front and rear overhangs the new PEUGEOT 308 upholds its reputation for excellent manoeuvrability.
Driver assistance systems and connectivity

Extended driver assistance on the new PEUGEOT 308 Allure extend some of the latest-generation systems which include driver Attention Alert, Advanced Breaking System (ABS), Electronic Stability Program (ESP) and Traction Control System (ASR), Electronic brakeforce distribution (EBFD), Emergency brake assist (EBA) with emergency brake flashing hazard lights, automatic drive-away locking, central locking and dead locking, anti-theft alarm and super locking (2 pips) systems, child lock system, unfastened seatbelt warning, and ISOFIX.
Engine performance and drive
A strong balance of ride and handling with the focus being on long-distance cruising comfort: low noise levels, a supple ride and excellent stability make this model the best choice for everyday use.
This second generation 308 is up to 140kg lighter than its predecessor, which ensures strong performance and exceptional fuel economy – further helped by PEUGEOT’s advanced PureTech petrol engine.
Peugeot’s class-leading engine technology is also highlighted in this vehicle with the award-winning 96kW PureTech engine. (The PureTech engine has won Engine of the Year for four consecutive years).
The blend of performance and economy is impressive with a top speed of 204km/h, returning a consumption figure of 5.1 / 100km making the PEUGEOT 308 Allure the ideal car to zoot around town or enjoy long distance family adventures.
Exhaust emission controls on the engine are designed for efficient pollution reduction; high-precision injection control on the 1.2L PureTech 130 Stop&Start engine enhances combustion efficiency: exhaust gases pass through a catalytic converter followed by a passive-regeneration particle filter.
Francisco Gaie, Managing Director at Peugeot Citroën South Africa commented: “The New PEUGEOT 308 Allure is now more competitive than ever. Safety and technology are part of the PEUGEOT DNA and this vehicle won’t disappoint. The new styling and premium interior offer a unique package – it’s a definite all-rounder.”