CFAO Mobility Zimbabwe has officially launched, heralding a transformative chapter in the nation’s automotive landscape. This new entity emerges from the merger of two local giants: Toyota Zimbabwe and CFAO Motors. The announcement was made by Carl Varga, the Managing Director of CFAO Mobility Zimbabwe, during a well-attended event that showcased the company's vision and ambition.

A Unified Powerhouse
CFAO Mobility Zimbabwe aims to create a unified powerhouse in the automotive sector, drawing on the strengths and expertise of its predecessor companies. While the name CFAO may not be widely recognized in Zimbabwe, it has a rich history across Africa. Founded in 1852, CFAO has been a key player in the automotive market for over a century, starting its operations in Senegal and expanding throughout the continent. In 2012, CFAO became part of the Toyota Tsusho Corporation, further enhancing its capabilities and reach.
With operations in 45 African countries, CFAO is now the largest automotive distribution company on the continent. In 2023 alone, it sold over 111,000 new vehicles and serviced thousands more, employing 23,100 people across 140 sites.

Vision and Structure
CFAO Mobility Zimbabwe's vision is to become the leading multibrand automotive company in the country, focusing on customer service excellence. The company is structured around two distinct business units: the Toyota Business Unit (TBU), which represents the Toyota and Hino brands, and the Multibrand Business Unit (MBU), which includes Suzuki and VW. This dual structure allows the company to maintain the unique identities of each brand while providing a comprehensive range of mobility solutions.
At present, CFAO Mobility Zimbabwe employs over 200 staff members and operates four owned sites, supported by an extensive dealer network. The company boasts a market share exceeding 32% and aims to expand its footprint in Zimbabwe's competitive automotive sector.

Customer-Centric Approach
At the core of CFAO Mobility Zimbabwe's operations is a commitment to customer satisfaction. The company is dedicated to providing exceptional service across all brands, ensuring that whether customers drive a Toyota, VW, or Suzuki, they receive the highest quality support. Each brand will be marketed under the “By CFAO” logo, which symbolizes the assurance of quality service regardless of the vehicle choice.

This customer-focused philosophy also extends to the employees, who are considered the company’s greatest asset. By merging operations, CFAO Mobility Zimbabwe offers staff diverse opportunities for career growth and development, fostering a culture of teamwork and collaboration that is uncommon in local automotive companies.

Plans for Expansion
Looking ahead, CFAO Mobility Zimbabwe is set on a path of growth and innovation. The company plans to refurbish existing facilities and open new multibrand showrooms, enabling customers to explore a wider range of vehicles in a single location. This initiative aims to create a seamless customer experience, with standardized high-quality service across all facilities.
Additionally, CFAO Mobility Zimbabwe intends to extend its dealer network, making its products more accessible to customers throughout Zimbabwe. These initiatives are already in advanced stages, with the company eager to partner with media outlets to announce future developments.

A Bright Future
The launch of CFAO Mobility Zimbabwe signifies a new chapter for the automotive industry in Zimbabwe. With its commitment to making the nation more mobile by delivering automotive excellence and innovative mobility solutions, the company is poised to leave a lasting impact on the market.

As Carl Varga stated, “We believe in Zimbabwe and are investing in its future. Our goal is to become the leading automotive company in the country.” With ambitious plans and a strong foundation, CFAO Mobility Zimbabwe is ready to embark on this exciting journey, looking to build a brighter future for the automotive landscape in Zimbabwe.
The community and industry stakeholders are invited to join CFAO Mobility Zimbabwe on this journey, as the company aims to redefine mobility and enhance the automotive experience for all Zimbabweans.