Meet Admire Ndumo the General manager of Hyundai Zimbabwe. He is results-oriented leader, motoring enthusiast and marketing practitioner who values families and friends. Outside my passion for vehicles, I like to coach and mentor young marketing & management professionals.
- In a few words describe who Admire Ndumo is?
Admire is an avid motoring enthusiast and marketing practitioner. Outside my passion for vehicles, I like to coach and mentor young marketing & management professionals.
- What is your typical day like?
I plan my day the previous evening as a matter of habit, so that I do not plunge into a new day responding to emergencies as they come. Most of my day is spent in meetings with our line managers as well as customers, mostly virtually these days. I also set aside “me’’ time to reflect on my key dashboard areas or deliverables.
- Walk with us through your automobile industry experience.
I joined the motor industry (Clover Leaf Motors) in 2005 from the FMCG sector, initially as Parts Sales Manager for Midas, was promoted to Vehicles Sales Manager for Nissan end of 2005, in 2007 I got promoted to Marketing Manager a post I held for 11 years. In 2018 I was promoted to Dealer Principal for the Nissan and in January 2021 I was promoted to General Manager for A.D.I. or Hyundai Zimbabwe which is my current portfolio.
- When Hyundai launched into Zimbabwe decades ago it faded into obscurity but came back stronger. How was this achieved
The Hyundai brand was launched officially in Zimbabwe in 2011, before that there were some players who were importing vehicles from nearby countries like Botswana and retailing them in Zimbabwe. The brand prominence for Hyundai in Zimbabwe has been driven largely by our strong After Sales thrust (both Parts & Service) and the fact that as the official Hyundai distributor we have full support of Hyundai Motor Corporation (Korea). We believe the customer is king, customer service is a key pillar in our business.
- What are Hyundai’s future plans for Zimbabwe?
Our main thrust as Hyundai is to be a dominant player in the Zimbabwean motor industry, we will be able to achieve this through market leadership in the Cross Over /SUV segment with our new models i.e. Tucson, Greta & Santa Fe. We have been doing well in the bakkie segment with our Hyundai H100 but we would like to anchor our position by being the leading vehicle distributor in the passenger segment through the class leading sedans we recently introduced i.e. the new Elantra, new Accent and New i20.
- Who do you look up to for inspiration or mentorship?
I have been privileged to have several incredible people who have had an impact in my life, my dad is a source of great inspiration, our Group CEO, Stanford Sibanda, who is perhaps one of the best business leaders in Zimbabwe, Reverend Tuturu and I get a lot of inspiration from Milton Kamwendo.
- As a General Manager what is your single most important role at Hyundai Zimbabwe?
To be the brand ambassador for the Hyundai brand in Zimbabwe.
- How do you keep your team motivated despite conflicts, obstacles and economic challenges?
We conduct a lot of training, we hold frequent coaching and mentorship sessions, this is fortunately an area of passion for me, it comes out naturally and not out of duty.
- What is your strength as a leader?
I am a results-oriented leader, our mantra at Hyundai is numbers don’t lie. Your numbers speak for you. Even in our, marketing campaigns, before we embark on a big campaign, the ROI figures must be clear and known.
- What is the future of auto industry in Zimbabwe due to Covid19?
Covid has changed the way business is done in every sector. It has also accelerated a number of innovations like Virtual show rooms, Online presentations to name the few. We believe the new normal is here to stay and the motor industry will be stronger if we as the players adapt to these new changes of the new normal.
- What’s the most important risk you took in your life and why?
When I joined the motor industry in 2005, I had been a passionate FCMG marketing practitioner, I got several opportunities to go back to FCMG but the risk I took was to continue in the motor industry. It has paid off; I have been able to achieve Malcom Gladwell’s 10,000 hrs principle. I have worked almost in all operational departments in the motor industry making me a master in the craft.
- How do you continue to grow and develop as a leader?
I read a lot of books, there are some books that had a big impact in my life like the Exclusive Biography of Steve Jobs, Atomic Habits (by James Clear), Grit (by Angela Duckworth) to name a few. I also attend management development programs to enhance my craft. Lastly my various mentors have had a great impact on me, and I cherish the knowledge they have passed down to me.
How do you align and balance Hyundai’s business objectives with your personal vision and goals?
Most of my working career, I have been privileged to work for amazing brands, i.e. Midas, Nissan and now Hyundai. I have been able to grow as an individual as these brands grew. What I do out of passion is coaching and mentoring. I have been able to put to practice my passion and craft as I work with various teams.
- Will Hyundai ever launch a bakkie in Zimbabwe?
Last week, Hyundai launched a sports adventure vehicle for the US market (at least for now) i.e the Hyundai Santa Cruz, there are plans to launch a bakkie in the future, but the specific timelines are not yet available.
- What’s your favourite car and why?
Having worked for the motor industry, I have driven many vehicles, during my Nissan days, it was the Nissan GTR, my favourite car at the moment is the New Hyundai Santa Fe 2021, the equipment in the vehicle is incredible, the performance & comfort are also excellent, I am very privileged to be driving the Santa Fe, I love it.
- What do you value the most in your life?
Family and relationships.