The Nissan Qashqai is one of the brand’s most popular models in the world. The small, sporty SUV proved to be an immediate hit thanks to its versatility and wealth of high-tech tools. However, when the Qashqai first debuted, its name raised more than a few eyebrows. That’s why we’ll be digging into the history of its mysterious moniker.
What’s in a name?
The Nissan Qashqai derives its names from a semi-nomadic Iranian tribe. The Qashqai people are renowned for their brave warriors and their beautiful textiles. Nissan chose the name because the automaker believed that drivers would embrace that nomadic, adventurous spirit.
However, when the model debuted, many drivers found the Qashqai name to be puzzling and difficult to pronounce. In response, Nissan Australia decided to give the rest of us a quick lesson.
To teach people how to pronounce the name, Nissan set up a coffee shop. Customers followed the familiar routine of giving the barista their name — except with a twist. The barista deliberately misspelled each name, prompting customers to take a closer look at their cup. Alongside their butchered moniker, they’d find the pronunciation of the Qashqai’s name (Cash-kai.)